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Designing clarity into complexity.

Minjoo is a senior product designer with a background in psychology and a master's in information management. She designs for complexity — government systems, enterprise platforms, and the kind of workflows that most designers would run from. Her work combines research-driven thinking with genuine care for the people navigating those systems. When she's not designing, she's walking her small (and slightly evil) dog, doing DIY gel nails, or working on her badminton serve.

User Persona Minjoo Kim, Senior Designer

Goals

  • Design with empathy and clarity
  • Ship products that solve real-world problems
  • Translate research into meaningful decisions
  • Work with amazing people
  • Master a perfect badminton serve

Pain Points

  • Decisions made without considering users
  • Being told to "just make it look pretty"
  • Frame 1872.. and it goes on
  • Vitamin D deficiency in the winter
  • DIY nails take forever

Skills

  • Design thinking
  • User research & usability testing
  • Prototyping
  • Systems thinking
  • Human-centered design

Life Highlights

  • 372 day Duolingo streak
  • Level 15,456 in Candy Crush
  • 4.89 ★ Uber rider rating
  • President's Volunteer Service Award (2015)